Insurance group, Hollard Ghana with subsidiaries Hollard Insurance and Hollard Life Assurance has been named Brand of the Year, 2021 at the prestigious Ghana Insurance Awards held at the plush Kempinski Gold Coast Hotel.
The annual event organised by Xodus Communications Limited sought to honour top-class performance, professionalism, and innovation across the Ghanaian Insurance industry, and to promote the growth of the industry.
Recognised Brand of the Year, the unconventional insurance group andarguably the nation’s favourite insurer, is known for its vibrant brand personality. Hollard Ghana is also recognised for its effort to make accessibility a standard of service delivery with its innovative products, multichannel visibility, and relatable financial communications.
On being named Insurance Brand of the Year, the Group Head of Marketing and Corporate Affairs at Hollard Ghana, Cynthia Ofori-Dwumfuo said:
“We are deeply grateful to benationallyrecognised as Insurance Brand of the Year. Our purpose is to enable more people to create and secure a better future and this drives everything we do at Hollard. Considering Ghana’s low penetration of insurance and as a caring brand, we are passionate about increasing insurance awareness through unconventional partnerships and innovations. For us it's no longer business usual.We put customers first by offering appropriate products to suit Ghanaian insurance needs.Whether we are enabling financial inclusion through digital channels like Araba Hollard, fostering a happy Team Hollard or keeping our partners and customers fulfilled by delivering as expected, our brand is approachable, real, and mindful. We choose excellence by presenting ourselves innovatively, it’s the Hollard way.”
Cynthia expressed gratitude to all who are contributing to the ongoing gains being made by the Group and pledged to keep up the good work.
“Thanks to our customers, partners and Hollardites for driving our continuing impact as Ghana’s favourite insurance brand.Many thanks also to Xodus Communications Limited and the able board for this recognition” Cynthia added.
Hollard Ghana also picked up two other awards:
Fastest Growing Life Insurance Company of the Year – HollardLife Assurance
Two-time Commercial Line Insurer of the Year – HollardInsurance
About Hollard Ghana
The country’s favourite insurance group is Hollard Ghana, with subsidiaries Hollard Insurance and Hollard Life Assurance. The group combines its deep local knowledge of the market having previously operated in Ghana for 25 years as Metropolitan Insurance with the world-class expertise of an international insurance brand in 18 countries across the world. With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers innovative insurance solutions customized to the unique risks Ghanaians face. Hollard offers various life and general insurance products including funeral, personal accident, motor, business, travel, home, and more; and can be reached via the following means: 0501603967 (Hollard Insurance) and 0501533698 (Hollard Life).
Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Fuel Station Welcome Shops, Melcom stores and online at www.hollard.com.gh and www.jumia.com.gh for all their insurance needs.